According to science, the most unpleasing, ugliest color ever made is a drab dark brown-green – more specifically Pantone 448 C opaque couché.
An Australian marketing company gfK Blue Moon was recently tasked with discovering the one color that would turn off buyers the most. It wanted to use the ugliest color on cigarette packs, which would lead to fewer sales and keep people away from them. They believe they found the answer to the color that would most likely keep buyers away.
The Daily Mail describes the color as a “dreary mix of tar, vomit, and olive, but a shade of drab brown.”
Indeed, anotherrecent surveyfound that 85 percent of consumers say color is the primary reason why they buy a product. This surveyalso confirmedthat brands should not use brown in their marketing, as it represents dullness and boredom to many consumers.
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I am writing to express my pleasure with real estate agent Colleen Kukulski, who represented me in a recent purchase of a single-family home.
Ms. Kukulski guided me through the entire process, from loan prequalification to searching for houses to making the offer and closing the deal. I must give credit to Ms. Kukulski with a smooth, stress-free home-buying experience.
This is my third purchase of a property, and I never had such a pleasurable experience. Ms. Kukulski is savvy, personable and knows the market inside and out. I never could have gotten my current home without her.
To reiterate, I am nothing but pleased with Ms. Kukulski's and her experience and her expertise and I would recommend her to everyone.